Detailed job description / Requirement

Seeking an experienced and strategically minded Creative Lead / Creative Production Lead to drive creative development, brand communication, and campaign execution across digital and traditional media.

The ideal candidate will combine strong visual design capabilities with creative direction, production management, and leadership skills. This role requires the ability to transform marketing objectives into compelling creative concepts, maintain brand consistency, and oversee projects from initial ideation through final delivery.

Key Responsibilities

1. Creative Strategy & Direction

• Develop creative concepts and visual strategies aligned with brand positioning and marketing objectives.
• Lead the development of integrated advertising campaigns, promotional materials, and brand communication initiatives.
• Translate creative briefs into effective visual solutions that engage target audiences and support business goals.
• Ensure consistency in brand identity, messaging, and visual quality across all communication channels.

2. Design & Brand Communication

• Oversee the development of digital advertisements, social media creatives, posters, brochures, banners, flex designs, and other marketing collateral.
• Develop creative assets for TVC campaigns, promotional videos, and integrated marketing initiatives.
• Review designs and provide direction to ensure accuracy, consistency, and adherence to brand guidelines.
• Maintain high standards of visual storytelling, composition, typography, and creative execution.

3. Creative Production Management

• Plan, coordinate, and supervise creative production, including photography, video shoots, storyboarding, editing, and post-production.
• Manage projects from concept development to final output, ensuring timely delivery and quality control.
• Coordinate with internal teams, external agencies, printers, and production vendors.
• Manage multiple projects, timelines, and resources efficiently.

4. Team Leadership & Collaboration

• Guide and supervise designers, video editors, and other creative professionals.
• Provide constructive feedback, review deliverables, and support continuous improvement within the creative team.
• Collaborate with marketing, sales, and management teams to align creative execution with organizational priorities.
• Encourage innovation and the effective use of emerging technologies and AI powered creative tools.

 

Skills

• A strong portfolio demonstrating expertise in brand identity, campaign development, digital advertising, and offline marketing materials.
• Proficiency in Adobe Photoshop and Canva; knowledge of Adobe Illustrator, Premiere Pro, After Effects, or equivalent tools will be an advantage.
• Practical understanding of photography, video production, editing, and motion graphics.
• Strong knowledge of visual communication, typography, layout, composition, and color theory.
• Demonstrated ability to manage creative projects, coordinate teams, and deliver work within deadlines.
• Excellent communication, organizational, and problem solving skills.
• A strategic mindset with a strong balance of creativity, execution, and business understanding.